How is it, and more importantly, what does it taste like? The cool blue color label is probably going to throw off my taste buds and make it imagine things that aren’t there but screw it, let’s have some fun. I’ve been dead wrong both years, but 2019’s Candy Corn and 2020’s Fruit Candy “Explosion” were enjoyable soda pops and 2021’s should be some more of the same. Since 2019, it’s been a refreshing bit of good clean fun to talk with your soda drinkin’ buddies and speculate about what the unique flavor or flavor(s) might be. Mtn Dew VooDew III (2021 edition) has hit store shelves and is a brand-new mystery flavor that will no doubt keep the public guessing on the taste profile until the big reveal around Halloween. Still, despite all that consumerist bile, Mtn Dew hasn’t ruined everything quite yet, and as August turns to September, we can take in another chapter of one their finest new traditions. Jesus, I might even have to go sit down at an Applebee’s to get a new Dew flavor, which is a new brand of punishment I didn’t think they were capable of. Seven new flavors out of ten are released either to pathetically limited online sale, or prohibitively specific exclusives to stores or restaurants. There’s less concern with providing product to consumers than to make a WILD AND CRAZY FLAVOR OMG and let the reactionary normie internet community do the rest of the work for dirt cheap publicity. eBay was promptly flooded with new product listings of single cans sodas going for over double their face value, and 6 packs reaching into the three figures. Within minutes of coming online for sale, the website slowed to a crawl and the limited release product was sold out. This very week Mtn Dew released another one of their circus flavors, Flamin’ Hot, to online sale exclusively on their own internet store. All that said, far too much of what Mtn Dew has been up to caters only to the scalpers, or to the mind-bogglingly lucky. DewSA came back for the Olympics, and a couple of wide release flavors have turned heads with some fresh ideas. Sure, the mainstay sodas are still great, and the new flavors that they keep grinding out are impressive. Let’s not beat around the bush: 2021 has been a bad year for Mtn Dew.
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